Tanishq Everydays

Tanishq is known for its unusual ads. I like their “Tanishq Everydays” Print Ads.  These are second only to the Mia Collection ads.

 It’s genuinely different, in my opinion it defines out-of-the-box ideas. Even though the campaign wasn’t my idea, I thought of a few ideas in which this could be taken further.

A few of the ones that already exist in this category are:

Bangles on a corn cob

Stone studded green apples

These ads are not very prominent but put the product into perspective. They are unique ideas and the next time you see green apples, if you aren't preoccupied; you're sure to think of diamond pendants.

Some ideas that came into my mind on seeing these ads were:




Bangles in place of orange wedges



This sort of an image of an orange wherein the wedges of the fruit can be replaced with bangles. The sleek bangles, which have the same design all around because in this image only one side can be seen so if there’s an exceptional design on the other side, it will go unnoticed!

It doesn't cost a fortune

I choose this image due to lack of suitable images that can explain my idea. However, I do not agree with the message note featured. Firstly, it is very common and flouts the very rule of out-of-the-box ideas for Tanishq’s profile.  On another count I feel this idea could be used for the Mia Collection as well. Since that collection is meant for working women, it fits in there perfectly. Maybe the message could read: ‘It doesn’t cost a fortune’

This idea can be cashed in on for spreading the idea that a woman doesn’t always need a man to buy her a ring. She can buy it for herself. Maybe the one meant for her left hand’s ring finger comes from her man, but then there are nine other fingers!

Kangan Donuts

Kangans could be stacked together like this over a few donuts. But it is important for the donuts to be well frosted with chocolate because only then will the gold shine above the dark brown of the chocolate and be perfectly visible.

Tanishq Everydays!

Disclaimer: Tanishq has not given consent to these advertisements. It is only my personal addition to their pre-existing campaign called Tanishq Everydays. The seal of Tanishq is not borne herein.
Also, the use of these ideas without my knowledge is not punishable, but surely unethical.

Jewellery collections revisited- 'Mia' by Tanishq

In today's age when all business organisations thrive on innovative strategies, Tanishq launched its new jewellery line- 'Mia'. It is clearly the result of a creative think tank, and the streak of innovation is loud and clear. This jewellery collection is for the working women.Apparently, it showcases adornments that can be worn to work.

It provides a boost to the personality of the working ladies as they associate with this collection on a personal level.
Kudos to the people who thought of it! Almost all members of the fairer sex who have gradually become vital parts of the corporate world would agree that some amount of jewellery even in the office space, adds to their individuality. However, they have to carefully segregate the 'bling' party-wear embellishments and be choosy about what would win an edge over casual-wear but yet not be too glamorous.

While other companies in this field have advertised their products mainly from the bridal collections, I think this concept by Tanishq is a remarkable progress! It marks a change in ideology and also cashes in on the curiosity quotient.They have smartly made an effort to create a plan which is "out of the box" and thus might be able to capture the markets in this segment. It is likely to bring in more sales because this collection is surely the first of its kind in India.

Every husband, son, father and friend; would like to buy one of these pieces for that special lady in their lives, who balances her various roles wonderfully well!
The branding is marvelous and the tag line

"Loves to go to work" 

not only proves that its the reap of well nurtured grey cells, but also heightens the chances of brand recall.

Hats-off to the strategy makers for their tribute to the working woman!

 This is no advertisement of their products, just a lay-woman's appreciation of their work :)