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Monday, 21 November 2011

Jewellery collections revisited- 'Mia' by Tanishq

In today's age when all business organisations thrive on innovative strategies, Tanishq launched its new jewellery line- 'Mia'. It is clearly the result of a creative think tank, and the streak of innovation is loud and clear. This jewellery collection is for the working women.Apparently, it showcases adornments that can be worn to work.

It provides a boost to the personality of the working ladies as they associate with this collection on a personal level.
Kudos to the people who thought of it! Almost all members of the fairer sex who have gradually become vital parts of the corporate world would agree that some amount of jewellery even in the office space, adds to their individuality. However, they have to carefully segregate the 'bling' party-wear embellishments and be choosy about what would win an edge over casual-wear but yet not be too glamorous.

While other companies in this field have advertised their products mainly from the bridal collections, I think this concept by Tanishq is a remarkable progress! It marks a change in ideology and also cashes in on the curiosity quotient.They have smartly made an effort to create a plan which is "out of the box" and thus might be able to capture the markets in this segment. It is likely to bring in more sales because this collection is surely the first of its kind in India.

Every husband, son, father and friend; would like to buy one of these pieces for that special lady in their lives, who balances her various roles wonderfully well!
The branding is marvelous and the tag line
"Loves to go to work" 
not only proves that its the reap of well nurtured grey cells, but also heightens the chances of brand recall.

Hats-off to the strategy makers for their tribute to the working woman!

 This is no advertisement of their products, just a lay-woman's appreciation of their work :)

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