Uber Cool

I wake up everyday and tell myself: “God is biased towards me”. Whether or not She is partial in my favour, is a question I cannot answer and maybe in times to come I will be proven wrong. But, in the present moment; this bit of optimism makes my days happier, my choices simpler and I have my own joyful moments everyday. 

Following the tradition, karma handed down a wonderful taxi offer to me last week when Uber decided to launch its #FreeUberWeek campaign for the exact days which made up my casual leave. Now you might agree with the idea of biased behavior but well, there is no court of law to fight this one out. 

I enjoyed the offer end to end, exhausting my quota of free rides and then riding some of my credits too. I took cabs back and forth from my outings, and because I hate to drive (Friends and father have given up the coaxing and convincing to show me the face of the driving school) this removed a lot of my dependency, when it came to moving myself from point A to point B. 

When I took these rides and enjoyed the gifts of technology, I worked my mind around how this company would function, read up on stuff about the operations I was delighted to notice the coordination that was demanded and thus, being done. Its no easy task to tie the loose ends on the backend of this cool thing.

Click a few buttons and have someone show up on your doorstep in under 20 minutes, to take you where you want to go, sounds like the apt description for what Uber does. But that’s what this is: only a gist of what really goes into the making of it. 

Working in a startup myself, (which by the way is awarded the startup of this year) and understanding the true spirit behind the numbers that reflect in a company’s valuation at this stage of expansion and growth; I can imagine the kind of effort put behind the scenes at Uber, as well. 

Give it off to them for running the show so brilliantly because here, it is also about changing the consumer’s habit of stepping out and hailing the yellow one. Fingers tapping on the mobile screen are gaining more and more power as the days are ticking.