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Sunday, 24 February 2013

What an Idea, Sirjee!

After long, I sat before the television observing and analyzing the television commercials. It was not even a tad bit difficult to choose my favorite and not before long, I zeroed in on the new Idea advertisement.

Right from its inception, Idea has released intriguing ads and appealed to the viewers' interest in general. Whether these ads actually converted into sales is another story and one I would not want to get into. Not for now, at least! This new one is no let down, either.

It begins with a couple bickering while in the midst of their early morning rush around the house. They're getting their things in order and each one claims that the other doesn't understand them or is insensitive and has no clue how hectic their own days are.
Focus shifts to their young adolescent boy, with a look on his face which says oh-God-save-me-from-their-lame-fights. An 'idea' springs to his head and he switches  their phones. Through out the day,  the husband gets calls which are addressed to his wife: calls from his mother for her daughter-in-law, from the house-maid and even calls reminding her that her article deadline was approaching. The wife experiences the other half of  a day in the life of her better-half. They both head back home with calmness in their heart and a smile on their  lips and a better sense of understanding on their mind!

The 'idea' of their bright son had brought them close again and the happily-after ending is sure to leave you smiling.

The only con: The boy is sitting on the dining table while the sun rises and sets for his parents' day.

Besides that one little flaw, it is overall a brilliantly conceptualized idea for Idea!

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