Total Pageviews

Thursday, 7 June 2012

Tanishq Everydays

Tanishq is known for its unusual ads. I like their “Tanishq Everydays” Print Ads.  These are second only to the Mia Collection ads.
 It’s genuinely different, in my opinion it defines out-of-the-box ideas. Even though the campaign wasn’t my idea, I thought of a few ideas in which this could be taken further.

A few of the ones that already exist in this category are:

Bangles on a corn cob

Stone studded green apples

These ads are not very prominent but put the product into perspective. They are unique ideas and the next time you see green apples, if you aren't preoccupied; you're sure to think of diamond pendants.

Some ideas that came into my mind on seeing these ads were:

Bangles in place of orange wedges

This sort of an image of an orange wherein the wedges of the fruit can be replaced with bangles. The sleek bangles, which have the same design all around because in this image only one side can be seen so if there’s an exceptional design on the other side, it will go unnoticed!

It doesn't cost a fortune

I choose this image due to lack of suitable images that can explain my idea. However, I do not agree with the message note featured. Firstly, it is very common and flouts the very rule of out-of-the-box ideas for Tanishq’s profile.  On another count I feel this idea could be used for the Mia Collection as well. Since that collection is meant for working women, it fits in there perfectly. Maybe the message could read: ‘It doesn’t cost a fortune’
This idea can be cashed in on for spreading the idea that a woman doesn’t always need a man to buy her a ring. She can buy it for herself. Maybe the one meant for her left hand’s ring finger comes from her man, but then there are nine other fingers!

Kangan Donuts

Kangans could be stacked together like this over a few donuts. But it is important for the donuts to be well frosted with chocolate because only then will the gold shine above the dark brown of the chocolate and be perfectly visible.

Tanishq Everydays!

Disclaimer: Tanishq has not given consent to these advertisements. It is only my personal addition to their pre-existing campaign called Tanishq Everydays. The seal of Tanishq is not borne herein.
Also, the use of these ideas without my knowledge is not punishable, but surely unethical.

No comments:

Post a Comment