While I was just idly "Googl-ing" images I came across an Amul Butter ad.
It's an interesting copy. It says a lot in one-line. Coming across this particularly appealing ad, I did a little research on the ad-campaign and found out its been on for 46 years!.The campaign has even attained a place in the Guinness Book of World Records for "The longest running ad Campaign in the world."
In India, Amul's ads of this kind have been very popular as they are witty and wise. They just perform the task of informing and that mere communication leaves an impact. This, according to me, is a better strategy rather than to bore the audience with the benefits and advantages of the butter. Amul has its self-defined audience, and this works to their advantage as it allows them to go two steps beyond the ordinary.
I think DaCunha Associates, Amul's advertising agency struck the right chord and is sustaining it well.
It is a time tested approach and has guaranteed public response. What do you think about this kind of an advertising campaign?