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Monday, 5 September 2011

Buttering it up!

While I was just idly "Googl-ing" images I came across an Amul Butter ad. 

It's an interesting copy. It says a lot in one-line. Coming across this particularly appealing ad, I did a little research on the ad-campaign and found out its been on for 46 years!.The campaign has even attained a place in the Guinness Book of World Records for "The longest running ad  Campaign in the world."
In India, Amul's ads of this kind have been very popular as they are witty and wise. They just perform the task of informing and that mere communication leaves an impact. This, according to me, is a better strategy rather than to bore the audience with the benefits and advantages of the  butter. Amul has its self-defined audience, and this works to their advantage as it allows them to go two steps beyond the ordinary.

I think DaCunha Associates, Amul's advertising agency struck the right chord and is sustaining it well.
It is a time tested approach and has guaranteed public response. What do you think about this kind of an advertising campaign?


  1. i like the title! :)

    Amul ads are something i look forward to every week! there are some hoardings at these designated spots and every time i pass them i make it a point to crane my neck and check out their newest addition! ;)

  2. Aayushmaan Narsaria5 October 2011 at 00:31

    I think this is BRILLIANT!! i mean its amazing how people come up with something so accurate,witty and short at the same time. Though it grabs only a certain percentage of audience but thats good enough and it should be encouraged!